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Empowering Brands in the Digital Era

At COHENSION, we don’t just offer services; we build growth engines. From high-authority SEO strategies to aesthetic social media management, our mission is to scale your business with data-driven innovation and minimalist design.

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Swiss Hotel Brand Generated $92K From Social

Cohension > Portfolio > Social Media Management > Swiss Hotel Brand Generated $92K From Social
● Social Media Management

How a Swiss Hotel Brand
Generated $92K From Social

How we built a premium social media presence for a boutique hotel group in Switzerland — turning zero digital footprint into a consistent booking engine in 6 months.

ClientAurveil Hotels
IndustryHospitality
LocationSwitzerland
Timeline6 Months
ServiceSocial Media Management
9.4K Followers Gained
48+ Qualified Leads
$92K Revenue From Social
220% Engagement Growth

The Challenge

Aurveil Hotels — a collection of three boutique luxury properties across Switzerland — had no social media presence at all. Their rooms were world-class but their digital identity was completely invisible to the global travellers they wanted to attract.

Competitors were using Instagram and Facebook to showcase stunning property visuals and drive direct bookings, while Aurveil relied entirely on OTA platforms like Booking.com — paying 18-22% commission on every reservation.

They needed a social strategy that felt as premium as their brand and converted followers into direct bookings — cutting out the middleman completely.

Our Approach

  • → Full social brand audit and premium visual identity development for all platforms
  • → Built content pillars — property showcase, local experiences, guest stories, behind-the-scenes
  • → Produced 5 high-quality posts per week across Instagram, Facebook, and Pinterest
  • → Ran targeted Instagram and Facebook ad campaigns aimed at affluent travellers aged 30–55
  • → Partnered with 12 travel micro-influencers in the luxury travel niche for organic reach
  • → Created a direct booking funnel via Instagram DMs and link-in-bio landing page
  • → Implemented monthly content calendar with seasonal campaigns and special offers
  • → Set up social listening to respond to every comment and DM within 2 hours
Platform Performance
Instagram
5.8K
Followers gained · 220% engagement increase
Facebook
2.9K
Page likes · 38 direct booking inquiries
Pinterest
680
Followers · 12K monthly impressions
Follower Growth
Total Followers Across All Platforms — Month by Month
Month 1
940
Month 2
2.1K
Month 3
3.6K
Month 4
5.3K
Month 5
7.2K
Month 6
9.4K
Campaign Timeline
Month 1–2
Brand Foundation & Content System
Built full visual identity, content templates, and brand voice guidelines. Established posting calendar and began organic content rollout across all platforms.
Month 2–3
Influencer Partnerships & Paid Launch
Activated 12 luxury travel micro-influencers. Launched first Instagram and Facebook ad campaigns targeting affluent travellers in UK, Germany, and UAE.
Month 3–5
Booking Funnel Activation
Deployed direct booking funnel via Instagram DMs and link-in-bio. First direct bookings came in at Month 3. Revenue from social crossed $40K by Month 5.
Month 6
Full Revenue Engine Running
Social became a consistent booking channel. $92K total revenue attributed to social media. OTA commission dependency reduced by 22%.
Final Results
💰
$92K
Revenue generated directly through social media channels
📉
22%
Reduction in OTA platform commission dependency
🏨
48+
Qualified booking inquiries generated from social ads

"Before Cohension, we were invisible online and completely dependent on OTAs eating our margins. Now social media is our strongest booking channel — and it keeps growing every month."

— General Manager, Aurveil Hotels