$180K Revenue Generated
for a UAE E-Commerce Brand
How we rebuilt a failing Google Ads account from scratch and turned a 1.2x ROAS into a 4.8x revenue machine — in just 4 months.
The Challenge
Veyron Digital was spending $15,000 per month on Google Ads with a ROAS of just 1.2x — barely breaking even. Their campaigns had no structure, wrong audience targeting, and zero conversion intent.
Landing pages were completely disconnected from ad messaging, causing visitors to bounce before converting. Every dollar spent was generating minimal return while competitors dominated the same keywords far more efficiently.
The business had real revenue potential — it just needed a complete PPC rebuild to unlock it.
Our Approach
- → Full Google Ads account audit — identified $8,400/month in wasted spend
- → Rebuilt entire campaign structure from scratch with proper ad group segmentation
- → Deep audience research to identify high-intent buyer segments by product category
- → Created 6 dedicated landing pages — each matched to specific ad intent and keyword
- → A/B tested 30+ ad copy variations to identify top-performing messages
- → Implemented Smart Bidding with custom conversion value rules per product
- → Reduced wasted spend by 72% through aggressive negative keyword strategy
- → Set up full funnel tracking — click to purchase, abandoned cart, and LTV
"We were burning money on ads for months with zero results. Cohension completely transformed our PPC strategy — same budget, 4x the revenue. The results were honestly beyond what we expected."
— CEO, Veyron Digital