Growth for a UK SaaS Brand

The Challenge

Orbitly had a solid SaaS product but zero organic search presence. Despite spending heavily on paid acquisition, their customer acquisition cost was unsustainable and growing every quarter.

Their website had thin content, a weak backlink profile, and critical technical issues — making them practically invisible on Google. Competitors were capturing all organic demand while Orbitly burned budget on ads with no long-term strategy in place.

They needed a scalable SEO engine that would reduce paid dependency, drive consistent inbound leads, and position them as a real authority in their niche.

Our Approach

• → Full technical SEO audit — identified and resolved 47 critical site errors
• → Improved Core Web Vitals score by 68% for faster load and better UX
• → Built 12 deep topic clusters targeting bottom-of-funnel buyer keywords
• → Produced 40+ long-form content pieces optimized for search intent
• → Built 120+ high-authority backlinks from DR 60+ SaaS niche domains
• → Implemented strategic internal linking to maximize topical authority
• → Set up full conversion tracking to attribute leads to organic search
• → Monthly reporting with ranking progress and traffic attribution data